Five signs your affiliate traffic has a quality problem

Volume looks good, but the advertiser is rejecting conversions. These are the patterns to watch for.

Identical behaviour across many users, such as the same deposit amount, payment method or game choice, is one of the clearest fraud signals advertisers monitor.

A sharp gap between registrations and deposits often points to incentivised or low-intent traffic.

Conversions concentrated in a short time window, or from a narrow range of devices or IP ranges, are another warning sign.

Unapproved channels such as branded PPC, app traffic or unapproved email can void conversions even when the users are real. Following the offer rules protects your earnings.

Finally, watch retention. Advertisers judge quality on what users do after the first conversion.